2021 Communication Etiquette; The Do’s and Don’ts of Speaking to Press

Media by and large is one of the fastest-paced industries in the world. Who is covering what when just scratches the surface – there are many factors that impact journalists and our professional relationships with them today. Our colleagues in journalism are handling tight deadlines, packed workloads, and trends that are changing minute by minute. That was the case before COVID-19 and is even more Read more…

2021 Trends

Make Moves: Brand-Defining Decisions for 2021 and Beyond

Most of us are looking forward to 2021 as a recovery and rebound. When it comes to building up businesses and creating brands that can outlast tumultuous times, there are several ways in which we have collectively begun a seismic shift. We at Relevance International are leaning into a new age of technology, purpose, and Read more…

How Images Can Affect Impact

If Arthur Brisbane (1864-1936) was alive today, he would have been very high on the list of Relevance International’s key contacts.  In addition to being one of the most respected newspaper editors of his time, native New Yorker Brisbane was a successful real estate developer and public relations advisor to Henry Ford, Thomas Edison and Read more…

Live Well, Play Well, Work Well

The attention on the condition of our living and working environment is at its highest point. With an increasing number of people putting emphasis on their physical and mental wellness, there’s no avoiding that companies across all industries are more committed to making strides towards a healthier future. The real estate and hospitality industries are Read more…

Top Instagram Personalities Welcome IGTV

The award for this week’s biggest glow-up? Instagram itself. We first met Instagram in 2010 as a simple photo-sharing app. In 2013, it elbowed its way into the video space, offering the option for users to publish short clips. Fast-forward to present day and we’re being presented with its biggest industry disruptor since it delivered Read more…

Coworking Spaces: Today Design and Amenities Take Center Stage

There are approximately 10,000 coworking spaces worldwide, yet new coworking companies are constantly making their way onto the map. In order to be successful and differentiate their spaces from the masses, many coworking companies are leveraging innovative workplace design and a unique menu of amenities to target a more niche consumer base. Coworking initially began Read more…

Luxury Hotels – Innovating with New Technology

Although incorporating technology in hotels isn’t a novel concept in the world of hospitality, there are a number of upscale hotel chains and properties worldwide who are continuing to raise the bar onsite with high tech features. Whether for seamless connectivity, increased security, onsite amenities, environmental sustainability, or added convenience, luxury hotels are at the Read more…

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