Embracing the Future on Instagram Adam Mosseri, Head of Instagram, recently announced that Instagram is no longer “just a square photo-sharing app.” For those following the platform’s progress over the past few years, the Instagram Update 2021 news isn’t such a surprise. Instagram has added several features including Stories, Reels, and IGTV geared specifically towards increasingly popular video content. However, Instagram’s announcement is part of a larger trend. Video sharing apps like YouTube Read more…
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Follow Relevance International’s blogs for the latest in lifestyle happenings from the New York and London offices.
Better Together: Where Marketing and PR Meet
When companies seek PR services and digital marketing support, the objective is multilayered, and the solution requires an intricate strategy with expert execution. That said, the goal is nearly always the same – get the right story in front of the right people. As a full-service agency delivering 360-degree PR and marketing services, we at Relevance International understand that every brand needs to be seen and heard. Not by just anyone, but the people who matter most to Read more…
How To Decide When To Resume Events
One thing the pandemic has taught us all is to push the boundaries and explore new territory. This is true for almost every industry and none more so than events. What constitutes “a sense of normalcy” will be a continually changing scenario for the foreseeable future. However, with reopenings beginning to rollout in the US and around Read more…
Finding the Formula To Work-Life Balance
One year into lockdown, it’s no secret that our daily lives – from the way we work to the way we socialize – have been impacted, possibly forever. Without notice, we were forced to find new and innovative ways to stay motivated and productive. We at Relevance International have taken the hard lessons learned over Read more…
2021 Communication Etiquette; The Do’s and Don’ts of Speaking to Press
Media by and large is one of the fastest-paced industries in the world. Who is covering what when just scratches the surface – there are many factors that impact journalists and our professional relationships with them today. Our colleagues in journalism are handling tight deadlines, packed workloads, and trends that are changing minute by minute. That was the case before COVID-19 and is even more Read more…
Make Moves: Brand-Defining Decisions for 2021 and Beyond
Most of us are looking forward to 2021 as a recovery and rebound. When it comes to building up businesses and creating brands that can outlast tumultuous times, there are several ways in which we have collectively begun a seismic shift. We at Relevance International are leaning into a new age of technology, purpose, and Read more…
What does 2021 have in store for global real estate?
What does 2021 have in store for global real estate? Property is an industry that connects people, and no matter where we are in the world, there are common denominators among professionals in the real estate sector. Following the uncertainty and devastation of 2020, these traits will be even more valuable in 2021. The much-discussed expansion of the home to office, gym, school, and/or entertainment center is Read more…
Geoframing is the New Geofencing
In today’s digital marketing ecosystem, especially in the Covid-19 pandemic era, precise targeting has become more crucial than ever. Consumers have become more ad-block savvy, brands more digitally-smart, and there is an oversaturation of the digital advertising market. In 2020, a record-shattering $2.3 trillion was spent in digital marketing, with mobile location-targeting accounting for nearly one-third of growth. Mobile geofencing faced a great challenge as it relies on in-person Read more…
Setting a Place for Purpose
Supporting those in need. Lending a helping hand. The Golden Rule. No matter what you call it, giving our own time, expertise and money is among the oldest guiding principles of humankind. Long before the digital age at the dawn of written language, civilizations independently developed the same theory — helping each other makes all Read more…
The Future’s Looking Pretty “Suite”
If you take a look back to the golden era of Maddison Avenue’s ‘Mad Men’ or The London press club’s lunchtime ‘briefings’ in one of Fleet Street’s many drinking establishments, you’ll be forgiven for thinking PR was all about media relations. You’d be right, it was. If you could hold your second bottle of wine as well Read more…
